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Business cards are among the most
cost-effective promotional materials that can effectively expand your business
and improve your sales. They are also considerably cheaper than all other
promotional tools like advertising on television or newspaper. Because of their
benefits, they are now a sought after commodity in the world of business
promotion and networking!
If you already have business cards, don’t
just keep them under your table and wait for them to rot! That would definitely
defeat the very purpose of having them. Business cards are like mini-billboards,
you have to have people see them in order to market your business. So, get them
into the hands of your prospect clients and make them work and earn money for
you. Here are some ways to maximize the benefits of your quality business cards.
Always have them
ready. Put some in your pocket, wallet, briefcase, purse and car; some on top of
your desk, table and cubicle; and some at the reception area of your office. You
have to have them handy so that whenever you meet a prospect, you can readily
give your business card. You should remember that the best time to hand your
business card to your prospective client is during the
conclusive part of your discussion or
conversation. Of course, you have to build good rapport with your prospect so
they can easily remember you.
Responsibly place them on bulletin boards of
public places. Placing your business card in public places like the local
restaurants, libraries, schools, supermarkets, concert halls and museums will
promote and make a better reputation for your business. Remember to courteously
ask permission from the owners of those places so that they won’t throw your
business card away.
Include, attach or insert them
in all of your mails. Realtors often attract more home sales by just including a
business card in their mails. There is no reason why it won’t work for you as
well. You never know who may receive the letters you send – who knows, a person
as ordinary as a mailman or as high ranking as a CEO of a reputable company
might just get interested in checking out your business! So the next time you
send a package, note and thank you card (and even when paying your bills), be
sure to include your business card.
Make your business
card unique and highly usable. Make the cards dual purpose – you can put all
your business information in the front (business name, address, contact
information, services offered, etc.) and have something more unique on the back
portion. You can make a calendar, a measurement equivalence table or a
mini compilation of quotes. If your business
is related to sports, put a photo of a sports icon or a schedule of a particular
basketball team; this will encourage fans to keep your business card. In
seminars, use the back to list key lecturers and their contact information. You
can also print a special discount offer or coupon on the back so that interested
parties can return the card with their orders. The bottom line is to keep your
business card unique and highly usable so that it’s impossible for people to
throw away.
Encourage many people to distribute the cards
throughout their day. If you own a company or have a lot of people who are
working under you, order a personalized business card for each of them! Have
their names printed on the card alongside all the information of your company /
business. Those who usually don’t have a business card, they will be proud to
hand the cards out; especially when their own names are reflected on it. Since
they are part of your network, you might as well use them to promote your
company. Moreover, see to it that your company workers have enough cards to
distribute so that they can give two to every prospective client: one for the
client-to-be and one for them to hand the card to another person.
Keep your cards
current and super stylish. Just as it is important for you to build good rapport
with your prospective clients, it is also important that your business card
creates a good and respectable impression. In this context, good impression is
made by the quality and style of the card (lay-out, color, size, etc.).
If you plan on printing new cards, you have
to make sure that it is current with new colr and design trends and made of the
utmost quality. Trendy business cards are available online. Among the best
websites to go to is
www.BusinessCardsThatWork.com who has a wide array of eye-catching business
cards that make for a good first impression.
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